Quick take:
- Geeiq counts Walmart, Porsche, Gucci, Ralph Lauren, L’Oreal, Tommy Hilfiger as well as Karlie Kloss amongst its consumers.
- Its system provides information knowledge as well as analytics options for the advancing metaverse market.
- UK-based YFM Equity Allies led the round.
Metaverse information analytics as well as understandings firm Geeiq (noticable ‘geek’) has actually safeguarded $8.2 million (£6.6 million) in a Collection A financing led by YFM Equity Allies. The London-based start-up claimed it will certainly utilize the funds to increase the growth of its information system as well as range internationally.
Geeiq provides metaverse information analytics as well as understandings for brand names aiming to release digital experiences on Fortnite, Roblox as well as various other metaverse systems. The firm currently counts the similarity Walmart, Porsche, Gucci, Ralph Lauren, L’Oreal, Tommy Hilfiger as well as Karlie Kloss amongst its consumers.
Introduced in 2018, the metaverse information knowledge start-up leverages information from several metaverse systems to assist business browse the brand-new atmosphere properly.
Geeiq sees the metaverse as the following action in the advancement of social networks, as well as much like brand names have actually remained to count on social networks analytics to intend their advertising projects, the metaverse needs comparable interest to assist them get to, involve as well as maintain brand-new, digital target markets.
Discussing the news, Geeiq chief executive officer Charles Hambro said: “Global brands have been relying on GEEIQ and this latest investment will turbo-charge our ability to support them further, as well as enabling us to tap into new business opportunities.”
According to Hambro, his firm’s aspiration is to place itself in a manner that aids visionary brand names obtain a data-driven as well as successful existence in the digital room.
Hambro additionally complimented YFM Equity Companion’s dedication to the trip in the middle of their leading duty in the $8.2 million fundraising.
“YFM have provided us with outstanding support from the outset of our relationship with them. Going far beyond what a typical investor would offer, they have taken the time to really understand the drivers of our business, which can be challenging in such a new sphere,” he claimed.
On the various other hand, Helen Villiers at YFM commented: “GEEIQ is a testament to the fact that brands are beginning to take virtual environments and the metaverse far more seriously. We’re at an inflection point where traditional advertising and social media presence will no longer cut it for brands entering this space. They need tools like GEEIQ for KPI measurement and attribution.”
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